10 Chinese Brands That Excelled on Tmall During This Year’s 618 Shopping Festival
We selected 10 Chinese brands that performed well in this year’s 618 shopping festival.
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Platforms
Chinese Mega Influencer Cherie and Her XUELI Apparel Brand
KOL Cherie and her brand Xueli have been a leading fast fashion presence on Taobao & Tmall for 10 years.
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China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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Tmall IPmart Behind the Huge Success Of A Sock Brand During 618
Tmall IPmart is a platform that connects brands and IP designers.
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Douyin is Going All In For This Year’s 618 Shopping Festival
This year’s 618 shopping festival is a chance for Douyin to prove it can become a top ecommerce player.
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Key Takeaways From the Taobao Live 2021 Livestreaming Report
Find out which industries and brands saw the most growth on Taobao Live in 2020. It may surprise you!
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Idol Culture Starts Being Questioned In China After ‘Youth With You’ Milk Scandal
Chinese contest show Youth With You stopped filming after it was caught in a food waste scandal.
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Little Red Book Marketing Must-Know: Platform Bans Excessive Displays of Wealth
Little Red Book announces new regulations which will affect brands’ marketing on the platform.
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Bytedance Has Begun to Invest in Consumer Goods Brands
As Bytedance is making a push into e-commerce, it is also investing in consumer goods brands.
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The Number of Chinese Male Consumers Shopping Through Livestreaming Grew Dramatically in 2020
In 2020 the number of Chinese male consumers watching e-commerce livestreaming grew 205%.
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