Uniqlo Kids Clothes Being Damaged by Gen Z Consumers Chasing BM Style
The phrase “adults trying on Uniqlo kids clothes” recently went viral on Chinese social media. Here’s why.
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Platforms
Is Hainan the next Hong Kong?
Hainan’s annual duty free purchase limit increased to 100K RMB, plus there are new business incentives.
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Douyin Has Become a Key Promotion Platform for Movies
Studios are leveraging celebrity accounts, fun filters, and more to promote movies on Douyin.
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A Popular (and Expensive) Habit Among Young Chinese People: Keeping a Diary
Many young people are spending thousands of RMB a year on journals and related products.
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Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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Top Live Streamer Xinba’s Massive Scandal Barely Affected Kuaishou’s IPO
Xinba is one of China’s biggest livestreamers. Why didn’t his scandal affect Kuaishou’s IPO?
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Appearance Anxiety Driving Chinese Consumers to Take Loans to Pay for Cosmetic Procedures
Cosmetic procedures are becoming very common among young Chinese females.
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Douyin Has Replaced Pinduoduo as Sponsor of This Year’s Spring Festival Gala
Learn why sponsorship of the Spring Festival Gala is a coveted opportunity for Internet brands.
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Consumers Boycotted Pinduoduo’s Sponsorship of the Spring Festival Gala – Here’s Why
Pinduoduo has pulled out from its Spring Festival Gala sponsorship due to a recent scandal.
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The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
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