Case Study: How to Create Sponsored Content That Bilibili Users Actually Like
Bilibili will be a key marketing platform in 2021. Creativity and keeping it real are key.
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Platforms
A New Monetization Channel for Gaming Companies – Turning Characters Into Virtual Influencers
Virtual influencers are a growing trend around the world. Meet Nuan Nuan and her loyal following.
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New Commerce Live Streaming Regulations You Need to Know
Along with the increased popularity of live streaming comes increased regulation and scrutiny.
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Taobao’s 10 Hottest Products of 2020 Reflects Key Trends & Impactful Moments
How did eggbeaters, JK uniforms, and Ultraman become some of the most popular items of 2020?
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Virtual Boyfriend Services Going Viral in China
Are busy lifestyles and the fear of getting hurt making real relationships a thing of the past?
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How to Drive More Traffic to Your Xiaohongshu Posts
Treat Xiaohongshu like a search engine and carefully incorporate keywords into your articles.
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New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
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Colorkey, the NO.1 Chinese Brand on the Lipstick Category on Tmall
How did this new brand become this popular so quickly? Are its lip glosses any good?
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Women Flocking to Ximalaya FM to Vent Their Frustrations
As women are facing more pressure in their daily lives, they turn online for comfort.
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Adopt A Cow: The Four Year Old Chinese Diary Brand That Ranked #1 on 11.11
New brand Adopt A Cow is taking on China’s 2 largest dairy brands: Yili and Mengniu Diary.
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