Video VS. Photo Posts on Xiaohongshu: Which Performs Better?
KOL Jolene shares her experience creating content and which formats deliver the best results.
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Platforms
Celeb Scandal Reveals Changing Beauty Aesthetics and Prevalence of Toxic Leadership
A video leaked by popular celebrity Yamy has taken the Chinese internet by storm.
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Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
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Trust & Transparency: Tea Brand Nayuki Publishes Food Safety Report Article
Nayuki tea voluntarily shared potential food safety issues in its stores to gain consumer trust.
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How Brands Can Leverage Buzz Around Hot Reality Show “Sisters Who Make Waves”
Even if your brand isn’t directly featured in the show, there are ways to leverage the trend!
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Perfect Diary Koi Collection Designed to Bring Luck in a Year That Needs It
Perfect Diary not only leveraged the popularity of this Chinese motif, but the meaning behind it.
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RED Sends Creators List of Top 10 Sponsored Posts to Inspire Better Brand Collabs
By showcasing high quality content, RED hopes to improve brand collaborations.
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Podcast: What is Private Traffic & Should My Brand Be Using it?
Listen to the audio from our recent webinar to learn the ins and outs of private traffic.
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Mengniu Dairy Viral College Entrance Exam Campaign
Mengniu garners attention by sharing its predictions for this year’s test questions.
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This Little Ondine Cheese Blush Went Viral on Douyin! Is it good?
What is ‘cheese blush’ and why did it go viral on Douyin? Kejie checks it out!
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