Chinese Consumers Are Losing Patience with Presales on E-commerce Platforms
What’s going on with presales in China? Why it is boycotted by many Chinese consumers?
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Taobao/Tmall
Chinese Metahuman AYAYI: Redefining the Word Influencer
Will virtual avatars replace human influencers one day? The lines are certainly blurring.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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Are Chinese brands developing too fast?
We see many Chinese brands develop fast in recent years, but what are the issues beneath it?
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How Yoga Pants Finally Became Popular in China, Even in Lower-Tier Cities
Yoga pants used to only be worn at gyms, and now they have become girls’ everyday wear in China. How?
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10 Chinese Brands That Excelled on Tmall During This Year’s 618 Shopping Festival
We selected 10 Chinese brands that performed well in this year’s 618 shopping festival.
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Chinese Mega Influencer Cherie and Her XUELI Apparel Brand
KOL Cherie and her brand Xueli have been a leading fast fashion presence on Taobao & Tmall for 10 years.
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Tmall IPmart Behind the Huge Success Of A Sock Brand During 618
Tmall IPmart is a platform that connects brands and IP designers.
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Douyin is Going All In For This Year’s 618 Shopping Festival
This year’s 618 shopping festival is a chance for Douyin to prove it can become a top ecommerce player.
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Key Takeaways From the Taobao Live 2021 Livestreaming Report
Find out which industries and brands saw the most growth on Taobao Live in 2020. It may surprise you!
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