The Number of Chinese Male Consumers Shopping Through Livestreaming Grew Dramatically in 2020
In 2020 the number of Chinese male consumers watching e-commerce livestreaming grew 205%.
Read more
Taobao/Tmall
How Winona Became China’s Top-Ranking Sensitive Skincare Brand
Over 35% of Chinese women have sensitive skin, and one of their favorite brands is Winona.
Read more
Wei Long Spicy Strips: Another Snack Company Rumored to be Filing an IPO
Chinese snack brand Wei Long has mastered the art of newsjacking, helping it stay popular for 20 years.
Read more
Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
Read more
The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
Read more
New Commerce Live Streaming Regulations You Need to Know
Along with the increased popularity of live streaming comes increased regulation and scrutiny.
Read more
Taobao’s 10 Hottest Products of 2020 Reflects Key Trends & Impactful Moments
How did eggbeaters, JK uniforms, and Ultraman become some of the most popular items of 2020?
Read more
Virtual Boyfriend Services Going Viral in China
Are busy lifestyles and the fear of getting hurt making real relationships a thing of the past?
Read more
New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
Read more
Adopt A Cow: The Four Year Old Chinese Diary Brand That Ranked #1 on 11.11
New brand Adopt A Cow is taking on China’s 2 largest dairy brands: Yili and Mengniu Diary.
Read more