China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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Boycotts of H&M, Nike, and Others Creates Massive Opportunity for Chinese Brands Like LiNing
Chinese consumers are rushing to buy products from LiNing and Anta in response to Nike boycott.
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From Influencer, to Celebrity, to CEO of a Clean Beauty Brand: Grace Chow Rewrote Her Story
Grace Chow could be regarded as the Chinese version of Kim Kardashian.
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New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
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The Top 10 Chinese Male Idols With the Most Brand Ambassadorships in 2019-2020
Find out who are the most popular male idols used to reach GenZ females in China.
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A Low-key New Tea Player: Chayan Yuese
Instead of expanding across China, this top tea brand only opened stores in 1 city for the past 7 years.
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Wannabe Socialites Leveraging WeChat Groups to Build Their Fake Lives
Young Chinese girls are splitting the costs of luxury items to appear rich on social media.
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Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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Celeb Scandal Reveals Changing Beauty Aesthetics and Prevalence of Toxic Leadership
A video leaked by popular celebrity Yamy has taken the Chinese internet by storm.
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Perfect Diary Koi Collection Designed to Bring Luck in a Year That Needs It
Perfect Diary not only leveraged the popularity of this Chinese motif, but the meaning behind it.
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