Little Red Book Marketing Must-Know: Platform Bans Excessive Displays of Wealth
Little Red Book announces new regulations which will affect brands’ marketing on the platform.
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Xiaohongshu
China’s Gen Z Females Love the Wuling Hongguang Mini EV
Selling 200k vehicles within the first 200 days, this car set a global sales record for new energy vehicles.
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Chinese Sneakerheads Turning to Li-Ning and Anta Amidst Nike Scandal
Almost overnight, Chinese sneakerheads have begun trading shoes from local brands.
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Uniqlo Kids Clothes Being Damaged by Gen Z Consumers Chasing BM Style
The phrase “adults trying on Uniqlo kids clothes” recently went viral on Chinese social media. Here’s why.
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Is Hainan the next Hong Kong?
Hainan’s annual duty free purchase limit increased to 100K RMB, plus there are new business incentives.
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A Popular (and Expensive) Habit Among Young Chinese People: Keeping a Diary
Many young people are spending thousands of RMB a year on journals and related products.
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Appearance Anxiety Driving Chinese Consumers to Take Loans to Pay for Cosmetic Procedures
Cosmetic procedures are becoming very common among young Chinese females.
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How to Drive More Traffic to Your Xiaohongshu Posts
Treat Xiaohongshu like a search engine and carefully incorporate keywords into your articles.
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New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
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Perfect Diary and its Perfect Empire: Breaking 100M RMB 33 Minutes After Double 11 Began
Domestic unicorn brand Perfect Diary is upgrading its brand image and going global.
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