How do Chinese Male Consumers Prepare for Qixi?
Brands are doing a lot of marketing for Qixi, but are men listening?
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Honey Snow City Viral Song Overshadows Nayuki Tea IPO
Tea brand Honey Snow City has been in the spotlight recently after an old brand jingle went viral on Douyin.
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The Newest Buzzword ‘Involution’ and How Brands Have Responded to It in China
Learn how brands such as Luckin Coffee are trendjacking involution,
a popular buzzword in China.
A Popular (and Expensive) Habit Among Young Chinese People: Keeping a Diary
Many young people are spending thousands of RMB a year on journals and related products.
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How Did Anta Manage to Become the Third Largest Sports Brand in the World?
Anta is building a sports empire not only in China but throughout the world.
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Is Chinese Facial Recognition Tech Naughty or Nice?
Kejie and Tate discuss facial recognition, a live stream scandal, and the growth of SaaS.
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New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
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Not Everyone Loves Double 11
Double 11 is like a battle. With such impulsive choices, are people really buying things they need?
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6 Types of Live Stream Shoppers You Need to Know
Brands should adapt their offers and content depending on the viewer group they’re targeting.
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The Chinese Toy Brand Surpassing Disney and Lego? Meet Pop Mart!
In China, the term blind box has become synonymous with this popular toy brand.
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