Chinese Brand Report Part 1: Fashion & Beauty

Although Chinese brands still have a long road ahead of them, within China, many of them have already become category leaders and formidable competitors to renowned global brands.

Their strengths lie in their deep understanding of Chinese consumers and cultural trends, their ability to execute campaigns and produce new product lines at an incredible speed, and their willingness to experiment with new content formats and platforms.

International brands still very much have a place in the market; however the growing strength of Chinese brands is forcing them to step up their game, stop being complacent, and put in increased effort to understand Chinese consumers and Chinese culture.

Here at China marketing Insights, we see this as a good thing!

This report is a collection of Chinese brands that we have been following and shares some of the key tactics each brand has used to become successful.

We are currently finishing up Part 2 of this report which will feature several industries including food & beverage, health & fitness, pets, toys, multibrand retailers, automobiles and more!