No.1 Dark Chocolate Brand on Tmall? Good or Not?

Founded in 2019, CHOCDAY is still a young baby, yet it managed to become the TOP 1 dark chocolate brand on Tmall and ranks NO.7 on the whole chocolate category.

Before I bought its products, I read the comment area and found many customers were saying it was way too bitter that they couldn’t stand it. All of CHOCDAY’s chocolate is sugar free, so how does it actually taste?

Watch our video to find out more about this new Chinese brand and its marketing strategy!

Kejie Yi

Kejie is in charge of market research and video content production here at China Marketing Insights. She loves this work because she feels lucky to witness and experience the new changes happening in the China market as a millennial. When creating content, Kejie aims to leverage her experience as an international student to deliver China marketing stories in a way that Western audiences can understand.




China Marketing Insights

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