Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!

Chinese cosmetics brand Perfect Diary has created a virtual pet raising WeChat mini program game. Here’s the twist – its only accessible to customers!

Customers and loyalty program members can play the game, and the better the player takes care of their pet, the more loyalty points they can earn. Points can then be exchanged for Perfect Diary products.

It is a fun way to encourage more people to purchase products, join the loyalty program, and regularly visit and engage with Perfect Diary’s mini program store.

Watch the video to learn more!

Lauren Hallanan

Lauren Hallanan is the Founder of China Marketing Insights and a Chinese social media marketing consultant, writer, and speaker focusing on influencer marketing, live streaming, social commerce, and the rise of Chinese domestic brands. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a Forbes Contributor, and host of the China Marketing Podcast.




China Marketing Insights

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