Self-Heating Instant Noodles?! See Why Zi Hai Guo (自嗨锅) is so popular in China！
In China, there are two types of instant food that consumers have gone crazy for these past two years. One is Luoshifen (螺狮粉), which to be honest, if you try it for the first time, you may be overwhelmed by the sour taste. But then you will get addicted to it.
The second type is our main character today: Zi Hai Guo (自嗨锅). It is so convenient that you don’t even need hot water, you just pour cold water into the bottom of the pot and place the container with the noodles, veggies and sauce on top and it will heat up and cook itself!
Zi Hai Guo has got so many flavours and it is perfect to have if you are eating alone, if you just come back from work and don’t have time to cook or if you just want some night snacks! It’s getting so popular that you can see it everywhere on social media.
Zi Hai Guo created a whole new product category and become so popular that after people started copying their design, consumers referred to their competitors as zi hai guo because they thought that was the type of product, not a brand’s name.
Recently Zi Hai Guo has even started to expand beyond China, sponsoring the recent popular Korean Netflex romantic drama “Psycho But It’s OK”.
Watch the video to find out more about this interesting food and how the company !
