The Chinese Toy Brand Surpassing Disney and Lego? Meet Pop Mart!
In China, a kind of toy is emerging and it is grabbing young people’s attention so well: blind box.
You know how this feels when you order something online and it is delivered, you know exactly what it is inside the parcel and you still get so excited about it. And for blind box, things are even more exciting. You know that’s a toy you like, but you never know which toy in the collection you will get.
Pop Mart is a very successful blind box brand in China. Although other brands are using the blind box tactic now, Pop Mart was one of the first brands to become extremely successful using this tactic so the term “blind box” has become almost synonymous with Pop Mart. On 2019’s Double 11, it surpassed Disney and Lego, ranking TOP 1 in the toy category. It is so fun to do this unboxing video, hope it can bring joy to you as well!
Check out the video and find out the brand and its brilliant marketing strategy. Maybe you will like to get one in the future after watching it 🙂
