Trust & Transparency: Tea Brand Nayuki Publishes Food Safety Report Article
Following a small food safety issue in June 2019, Nayuki Tea has begun publishing WeChat posts voluntarily showing issues that they have found at various stores (specifically naming the stores) and how they will handle or have handled the problem.
They thank customers for being tolerant and forgiving them for making these mistakes, as well as thank them for their support. I found this to be really brave, truly transparent, they showed some things customers could have noticed but other things were in the back of the store and customers would have never known.
They come across as very diligent and proactive. Its a smart move for brands in the food and beverage space, watch the video for more details!
Link to article about original food safety issue.
Learn more about Nayuki tea: A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
