Are China’s 1st & 2nd City Girls Abandoning Michael Kors and Coach?
Chinese girls are steering clear of Michael Kors and Coach and choosing these brands instead.
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Author: Kejie Yi
No.1 Dark Chocolate Brand on Tmall? Good or Not?
CHOCDAY is a sugar-free chocolate brand that became #1 in less than 2 years.
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How Did Anta Manage to Become the Third Largest Sports Brand in the World?
Anta is building a sports empire not only in China but throughout the world.
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China’s Top Commerce Live Streamers Viya, Austin Li, and Cherie Launch Their Own Brands
Top live streamers have begun launching their own brands to diversify income streams.
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Post-95s Driving the Growth of China’s Male Beauty Industry
For every 3 men who purchase foundation in China, one of them is a post-95.
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Douyin Has Replaced Pinduoduo as Sponsor of This Year’s Spring Festival Gala
Learn why sponsorship of the Spring Festival Gala is a coveted opportunity for Internet brands.
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How Did Prada Protect Itself From Its Brand Ambassador’s Scandal?
Usually, brands are victims in their ambassadors’ scandals. But Prada bounced back quickly – how?
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Sports Bra, Abs, and Designer Snowboard – This Winter’s Must-Have Photo Op
Winter sports are becoming super trendy in China – mainly just for the photo op.
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Consumers Boycotted Pinduoduo’s Sponsorship of the Spring Festival Gala – Here’s Why
Pinduoduo has pulled out from its Spring Festival Gala sponsorship due to a recent scandal.
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Unboxing video of Chinese TOP1 Underwear brand: Ubras
In her latest product review, Kejie takes a look at one of China’s most popular bra brands Ubras.
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