Unboxing video of Chinese TOP1 Underwear brand: Ubras

If you’ve browsed Douyin recently or frequently watch livestreaming, you have likely seen advertisements for a domestic underwear brand Ubras. On this year’s Double 11, Ubras also ranked TOP1 on the underwear category.

What’s special about Ubras is that its bras are one-size-fits-all. It is fair to say the brand started a revolution in the underwear industry in China. Following Ubras, many brands start producing one-size-fits-all underwear.

In the video we include:

• My review of Ubras bestselling bra
• Ubras’ innovation in the underwear industry
• How does Ubras create an efficient supply chain
• The brand’s ecommerce livestreaming strategy
• The brand’s social media marketing strategy

Watch the video to view more details!