I Love Chinese Food Influencer Li Ziqi’s Videos, But Her Food Brand…Not So Much
Today we review another Chinese influencer brand. How’s the product quality?
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Author: Kejie Yi
Virtual Boyfriend Services Going Viral in China
Are busy lifestyles and the fear of getting hurt making real relationships a thing of the past?
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Paying 100k RMB to Sell 5 Thermoses: How to Avoid a Celebrity Livestream Horror Story
2020 saw hundreds of Chinese celebs trying their hands at live streaming. Not all were good at it.
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A Literal Hole in the Wall – Bear Claw Coffee Goes Viral on Chinese Social Media
While brands spend big on store decor and marketing, this hole in the wall cafe finds success.
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How to Drive More Traffic to Your Xiaohongshu Posts
Treat Xiaohongshu like a search engine and carefully incorporate keywords into your articles.
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New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
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Colorkey, the NO.1 Chinese Brand on the Lipstick Category on Tmall
How did this new brand become this popular so quickly? Are its lip glosses any good?
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Women Flocking to Ximalaya FM to Vent Their Frustrations
As women are facing more pressure in their daily lives, they turn online for comfort.
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Adopt A Cow: The Four Year Old Chinese Diary Brand That Ranked #1 on 11.11
New brand Adopt A Cow is taking on China’s 2 largest dairy brands: Yili and Mengniu Diary.
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No.1 Luxury Women’s Wear Brand on Tmall During Double 11 was Chinese Brand ICICLE
Will Icicle be the first Chinese brand to succeed in the luxury industry?
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