I Love Chinese Food Influencer Li Ziqi’s Videos, But Her Food Brand…Not So Much

The name of Li Ziqi (李子柒) shows up frequently on social media. She is a Chinese food and country-life blogger and entrepreneur. Her videos are about creating food and handicraft preparation by using basic ingredients and traditional Chinese techniques.

She has 27M followers on Weibo, and she also has a whopping 13M followers on YouTube which is quite impressive for a Chinese influencer. She is doing a great job sharing traditional Chinese culture with an international audience.

Like many influencers in China, she not only collaborates with brands, but she has also launched her own brand. I enjoy her content and the food she makes always looks delicious, so I decided to purchase some of the products on her Tmall store and test them out. And well…watch the video to find out what I think!