Celebrity Ambassador Wang Yibo Helped Massage Device Brand SKG Rank #1 on Tmall and JD during 11.11
SKG created a special edition device just for Wang’s fans.
Read more
Author: Kejie Yi
Creative Livestream Case Study: Anta Kids Hatched a Chicken with a Down Jacket
Instead of regular sales-focused livestream, Anta held a fun science lesson for kids and parents alike.
Read more
ByteDance Will Hire 10k More Employees By The End of 2020
ByteDance is building a bigger empire by focusing on education, games and ecommerce.
Read more
CEO of Domestic Sports Brand Li Ning Purchases British Shoe Brand Clarks
Li Ning is diversifying his portfolio and expanding internationally by purchasing Clarks.
Read more
Consumers Upset with Nike After it Announces Plans To Lay Off 400 Employees in China
Despite strong sales figures in China, Nike is downsizing, upsetting consumers.
Read more
Perfect Diary and its Perfect Empire: Breaking 100M RMB 33 Minutes After Double 11 Began
Domestic unicorn brand Perfect Diary is upgrading its brand image and going global.
Read more
This is How China’s Post-90s Let Off Steam, Escape Reality, and Test Their Significant Others
Escape rooms are the 3rd most popular entertainment activity among China’s Gen-Z.
Read more
Kuaishou Live Streamer Xinba Aims to Earn 8 Billion RMB During This Year’s 11.11
Taobao is not the only platform which will leverage live streaming during this year’s 11.11.
Read more
Not All Chinese Brands are Succeeding: Famous Shoe Brand DAPHNE 4B RMB in Debt
Formerly 20% of the Chinese female footwear market, DAPHNE failed to adapt.
Read more
Chinese Apparel Brand You Should Know: Handu Group
Top Chinese apparel brand Handu appointed Korean celebrity IU as its chief designer.
Read more