Celebrity Ambassador Wang Yibo Helped Massage Device Brand SKG Rank #1 on Tmall and JD during 11.11
During this year’s Double 11, domestic massage device brand SKG ranked #1 in the massage device category both on Tmall and JD. It managed to sell 100,000 units of the device its ambassador Wang Yibo (王一博) wears in his advertisements only 1 minute after Double 11 began. The device is priced at 599 RMB.
A Strong Fit with the Brand Image
SKG picked an ambassador that is a good fit for the brand image. Wang is an actor, singer and a professional racing driver. He is very cool and performs well in his work. SKG is a fashionable entry lux tech brand. Its design and quality is recognized internationally by iF Product Design Award and the Red Dot Award.
Wang has a very positive personality and image. He is passionate about various things and making great effort pursuing them. At the same time, SKG aims to provide users with a healthy life and help them solve sore neck and shoulder issues.
Partnering with Other Brands that Wang Represents
After announcing Wang as its ambassador, SKG worked with other brands that Wang has spoken for on Weibo to create a collective effect. Brands included on Weibo are Ximalaya FM, Eleme (饿了么), Pechoin (百雀羚) and others. SKG created posters for these brands with Wang wearing its massage device on it. This move helps SKG to cover more consumers.
Customized Product Any Wang Fan Would Love
As part of the partnership, SKG created an edition of the device that has Wang’s voice with some messages embedded in it that his fans can listen to while using the device. The device is also designed in dark green, the same color that Wang’s followers use to support him. It comes as no surprise that this is the device that sold 100,000 units within 1 minute sending SKG to the top of the 11.11 rankings!
