The Chinese Toy Brand Surpassing Disney and Lego? Meet Pop Mart!
In China, the term blind box has become synonymous with this popular toy brand.
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Author: Kejie Yi
Introducing Florasis: Learn about this popular C-Beauty Brand and Its Gorgeous Products
Florasis is a popular C-Beauty brand famous for it’s traditional Chinese branding.
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Are C-Beauty Brands Overspending on Idols?
Working with the hottest idols may bring a burst in traffic, but will it drive long term success?
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Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
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You Shouldn’t Post The Same Video On Douyin And Bilibili: Here’s Why
Brands & influencers who don’t create content customized for Bilibili may receive backlash.
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Celeb Scandal Reveals Changing Beauty Aesthetics and Prevalence of Toxic Leadership
A video leaked by popular celebrity Yamy has taken the Chinese internet by storm.
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Ramen Talk (拉面说) Aims to Break 600M RMB in Sales in 2020
Here we review the healthier, trendier, self-care version of instant noodles – Ramen Talk.
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New Content Trend: KOLs Interviewing Other KOLs
The engagement on this new type of content is 10x higher! Learn how your brand can leverage it.
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Mengniu Dairy Viral College Entrance Exam Campaign
Mengniu garners attention by sharing its predictions for this year’s test questions.
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This Little Ondine Cheese Blush Went Viral on Douyin! Is it good?
What is ‘cheese blush’ and why did it go viral on Douyin? Kejie checks it out!
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