Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy

Becky Li (黎贝卡) is a top China fashion KOL with over 10 million followers.

In 2018, she created her apparel brand Becky’s Fantasy (黎贝卡的异想世界). The day it launched, it took only 7 minutes to reach 100 million RMB in sales. And on the second product launch, it only took 59 seconds. Becky is the first KOL that Rebecca Minkoff chose to work with in China, and she once sold 100 Mini Cooper’s on WeChat within 4 minutes. She was also listed in Forbes as one of China’s TOP 50 KOLs.

Watch the video to find out more about her brand and see our review of her products!

Want to learn more about Becky Li and Becky’s Fantasy? Listen to our podcast interview with Becky’s Fantasy COO Tristan Cui.