Are Chinese brands developing too fast?
We see many Chinese brands develop fast in recent years, but what are the issues beneath it?
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Author: Kejie Yi
How Is Chinese Bag Brand Warm Studio’s Popularity Surpassing International Entry Luxury Brands?
International entry lux brands are learning from Chinese bag brand Warm Studio’s success.
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How Manner Coffee Broke Through China’s Crowded Beverage Industry
How did Manner Coffee become a breakout star in China’s increasingly crowded coffee industry?
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DIY-ing is the Newest Phase of China’s POPMART Craze
POPMART has become so popular that many of its consumers are DIY-ing its toys.
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How Yoga Pants Finally Became Popular in China, Even in Lower-Tier Cities
Yoga pants used to only be worn at gyms, and now they have become girls’ everyday wear in China. How?
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Honey Snow City Viral Song Overshadows Nayuki Tea IPO
Tea brand Honey Snow City has been in the spotlight recently after an old brand jingle went viral on Douyin.
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10 Chinese Brands That Excelled on Tmall During This Year’s 618 Shopping Festival
We selected 10 Chinese brands that performed well in this year’s 618 shopping festival.
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Chinese Mega Influencer Cherie and Her XUELI Apparel Brand
KOL Cherie and her brand Xueli have been a leading fast fashion presence on Taobao & Tmall for 10 years.
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China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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China Post Joins the Milk Tea Industry!
China’s national postal service opening a milk tea store?! Sure! why not?
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