How Is Chinese Bag Brand Warm Studio’s Popularity Surpassing International Entry Luxury Brands?
Right now, international entry luxury brands in China are facing competition from all sides. They are not as classic and desired as high-end luxury brands and now they are also facing the growing popularity of Chinese bag brands.
Chinese bag brand Warm Studio is regarded as one of their strong competitors. The brand is often used as a case study for international entry luxury brands to learn how to engage with young Chinese consumers.
In the video, we introduce the brand, our review of one of its products, and some of the reasons why Warm Studio has become so popular.
