Chinese Brand Report Part 1: Fashion & Beauty
This 69-page report shares how Chinese brands are taking the international giants head on.
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Author: Lauren Hallanan
Ningxia Zhongwei “China’s Route 66” and “China’s Morocco” Trending on Xiaohongshu
National Day is coming! We predict this will be a hot destination for Chinese travelers.
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The State of China’s Luxury Market Post COVID-19
Has the luxury industry returned to pre-COVID levels? How have HNWI’s shopping habits changed?
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Understanding Pinduoduo’s Evolution, with Ada Yang
Learn about live streaming, gamification, and Pinduoduo’s New Brand Initiative.
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Podcast: Marketing British Brands to China
Learn how the China Britain Business Council helps brands succeed in China.
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Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
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Trust & Transparency: Tea Brand Nayuki Publishes Food Safety Report Article
Nayuki tea voluntarily shared potential food safety issues in its stores to gain consumer trust.
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How Brands Can Leverage Buzz Around Hot Reality Show “Sisters Who Make Waves”
Even if your brand isn’t directly featured in the show, there are ways to leverage the trend!
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The China Marketing Pulse: July Edition
My monthly collection of noteworthy China marketing campaigns and content trends.
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Top Tips for Executing Offline Events in China
Experiential marketing is more important than ever post COVID-19; learn what mistakes to avoid.
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