The State of China’s Luxury Market Post COVID-19

Today’s episode features Chloe Reuter, Founding Partner of Gusto Luxe, to share findings from Gusto’s new report on the state of China’s luxury market post COVID-19 along with some of her personal observations being heavily immersed in Shanghai’s luxury community.

Some of the ideas we discuss include:

  • Is the revenge buying that we hear about in the news real? Or are luxury consumers actually being conservative with their spending?
  • Is health the new wealth?
  • Why COVID-19 has made sustainability a greater concern among HNWI
  • What are the hottest domestic travel destinations among luxury consumers?
  • Dior’s take on the e-commerce live streaming trend

Guest: Chloe Reuter

LinkedIn

Report: Love of Luxury Remains Strong Among Shanghainese Women – But Conscious Consumerism Here To Stay

Email: chloe.reuter@gusto-luxe.com

Lauren Hallanan

Lauren Hallanan is the Founder of China Marketing Insights and a Chinese social media marketing consultant, writer, and speaker focusing on influencer marketing, live streaming, social commerce, and the rise of Chinese domestic brands. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a Forbes Contributor, and host of the China Marketing Podcast.




China Marketing Insights

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