Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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Author: Lauren Hallanan
Face Mask Brand One Leaf Leveraged Idol Culture
One Leaf sponsored a popular reality show – viewers got extra votes for purchasing products.
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INTIME Trains Sales Associates to Become Taobao Live Streamers
Chinese department store INTIME launched a training program in partnership with Alibaba.
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Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
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Why Do Women Like Watching Male Beauty Bloggers?
What is the reason behind the growing number of male beauty bloggers in China?
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Not on Bilibili yet? Here’s why your brand should consider it
Get an overview of young Chinese consumers’ favorite social platform Bilibili.
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The Overlooked Consumer Group: Retired Women or 大妈
Middle aged and elderly Chinese women are a massive consumer group brands should consider.
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Podcast: Breaking Down China’s Male Beauty Trend
In 2019 male beauty and skincare was one of China’s fastest growing consumer product segments.
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What is ‘Private Traffic’ & Why is it a China Marketing Buzzword?
Listen as we break down one of the hottest marketing tactics in China.
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