How Did Prada Protect Itself From Its Brand Ambassador’s Scandal?
Usually, brands are victims in their ambassadors’ scandals. But Prada bounced back quickly – how?
Read more
Sports Bra, Abs, and Designer Snowboard – This Winter’s Must-Have Photo Op
Winter sports are becoming super trendy in China – mainly just for the photo op.
Read more
Consumers Boycotted Pinduoduo’s Sponsorship of the Spring Festival Gala – Here’s Why
Pinduoduo has pulled out from its Spring Festival Gala sponsorship due to a recent scandal.
Read more
Unboxing video of Chinese TOP1 Underwear brand: Ubras
In her latest product review, Kejie takes a look at one of China’s most popular bra brands Ubras.
Read more
How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
Read more
The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
Read more
Chinese Women are Flocking to Postpartum Centers after Giving Birth
What is a postpartum center and why is this industry booming, especially among HNWI?
Read more
The She Economy: 5 Campaigns Showing How Brands Can Tap Into Feminism in China
How can brands leverage the rise of feminism in China? 5 good examples from 2020.
Read more
Chinese Pet Care Brand Pidan (彼诞) Taps Into Growing Pet Economy
With its trendy product designs, Pidan has positioned itself as a premium brand.
Read more
Case Study: How to Create Sponsored Content That Bilibili Users Actually Like
Bilibili will be a key marketing platform in 2021. Creativity and keeping it real are key.
Read more