Not Everyone Loves Double 11
Double 11 is like a battle. With such impulsive choices, are people really buying things they need?
Read more
Chinese Brands Showed Up Strong in This Year’s 11.11
Chinese brands dominated several categories in this year’s Singles Day shopping festival.
Read more
Celebrity Ambassador Wang Yibo Helped Massage Device Brand SKG Rank #1 on Tmall and JD during 11.11
SKG created a special edition device just for Wang’s fans.
Read more
Creative Livestream Case Study: Anta Kids Hatched a Chicken with a Down Jacket
Instead of regular sales-focused livestream, Anta held a fun science lesson for kids and parents alike.
Read more
How Did Chinese Liquor Brand Maotai Rank #1 in the F&B Category During 11.11?
Chinese liquor brand Maotai has seen a resurgence in popularity over the past few years.
Read more
ByteDance Will Hire 10k More Employees By The End of 2020
ByteDance is building a bigger empire by focusing on education, games and ecommerce.
Read more
CEO of Domestic Sports Brand Li Ning Purchases British Shoe Brand Clarks
Li Ning is diversifying his portfolio and expanding internationally by purchasing Clarks.
Read more
Consumers Upset with Nike After it Announces Plans To Lay Off 400 Employees in China
Despite strong sales figures in China, Nike is downsizing, upsetting consumers.
Read more
Perfect Diary and its Perfect Empire: Breaking 100M RMB 33 Minutes After Double 11 Began
Domestic unicorn brand Perfect Diary is upgrading its brand image and going global.
Read more
This is How China’s Post-90s Let Off Steam, Escape Reality, and Test Their Significant Others
Escape rooms are the 3rd most popular entertainment activity among China’s Gen-Z.
Read more