Fashion From “Nothing But Thirty” Went Viral on Chinese Social Media
Many Chinese TV shows feature luxury brands, why did this one become so popular?
Read more
Niche Luxury Brand By Far Chooses Controversial Brand Ambassador in China
By appointing a big KOL as its ambassador, will By Far lose its niche brand image?
Read more
Self-Heating Instant Noodles?! See Why Zi Hai Guo (自嗨锅) is so popular in China！
Popular among busy workers and singles, Zi Hai Guo filled a gap in the market.
Read more
Bottega Venetta and Salvatore Ferragamo: Successful Luxury Live Streaming Case Studies
Bottega Venetta and Ferragamo proved luxury brands can leverage live streaming.
Read more
The Chinese Toy Brand Surpassing Disney and Lego? Meet Pop Mart!
In China, the term blind box has become synonymous with this popular toy brand.
Read more
Introducing Florasis: Learn about this popular C-Beauty Brand and Its Gorgeous Products
Florasis is a popular C-Beauty brand famous for it’s traditional Chinese branding.
Read more
Ningxia Zhongwei “China’s Route 66” and “China’s Morocco” Trending on Xiaohongshu
National Day is coming! We predict this will be a hot destination for Chinese travelers.
Read more
Are C-Beauty Brands Overspending on Idols?
Working with the hottest idols may bring a burst in traffic, but will it drive long term success?
Read more
The State of China’s Luxury Market Post COVID-19
Has the luxury industry returned to pre-COVID levels? How have HNWI’s shopping habits changed?
Read more
Understanding Pinduoduo’s Evolution, with Ada Yang
Learn about live streaming, gamification, and Pinduoduo’s New Brand Initiative.
Read more