Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
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You Shouldn’t Post The Same Video On Douyin And Bilibili: Here’s Why
Brands & influencers who don’t create content customized for Bilibili may receive backlash.
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Podcast: Marketing British Brands to China
Learn how the China Britain Business Council helps brands succeed in China.
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Video VS. Photo Posts on Xiaohongshu: Which Performs Better?
KOL Jolene shares her experience creating content and which formats deliver the best results.
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Celeb Scandal Reveals Changing Beauty Aesthetics and Prevalence of Toxic Leadership
A video leaked by popular celebrity Yamy has taken the Chinese internet by storm.
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Ramen Talk (拉面说) Aims to Break 600M RMB in Sales in 2020
Here we review the healthier, trendier, self-care version of instant noodles – Ramen Talk.
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Colorkey Leverages Fan Economy With Limited Edition Set For Ambassador’s Birthday
Simply featuring a celebrity’s image in your ads isn’t enough to gain their fan’s loyalty.
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Trust & Transparency: Tea Brand Nayuki Publishes Food Safety Report Article
Nayuki tea voluntarily shared potential food safety issues in its stores to gain consumer trust.
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How Brands Can Leverage Buzz Around Hot Reality Show “Sisters Who Make Waves”
Even if your brand isn’t directly featured in the show, there are ways to leverage the trend!
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New Content Trend: KOLs Interviewing Other KOLs
The engagement on this new type of content is 10x higher! Learn how your brand can leverage it.
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