I Finally Met Top Fashion KOL Mr.Bags!
My experience attending a recent Tory Burch event with top fashion KOL Mr. Bags.
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Perfect Diary Launches Male Cosmetics Line
Unicorn beauty brand Perfect Diary is taking on China’s growing male cosmetics market.
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Will NIO’s Newest Marketing Tactic, the NIO EP Club, Help or Hurt its Brand Image?
Is NIO’s EP Club this a networking opportunity for the wealthy or an MLM scheme?
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Chinese Post-00s Youth Don’t Visit Cinemas
Statistics reveal that while post-95s and post-80s like going to movies, post-00s prefer other activities.
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Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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ByteDance Cancels its “Big & Small Weeks” Work Schedule
ByteDance has become many young people’s dream company to work for though it could be exhausting.
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How China Leveraged Tesla to Drive the Growth of Local EV Brands
China is using Tesla as a motivator to drive the growth of local EV brands.
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Are Chinese brands developing too fast?
We see many Chinese brands develop fast in recent years, but what are the issues beneath it?
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How Is Chinese Bag Brand Warm Studio’s Popularity Surpassing International Entry Luxury Brands?
International entry lux brands are learning from Chinese bag brand Warm Studio’s success.
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