Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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Celebrity
Brand-run Livestream Case Study: Yanzhiwu Birds’ Nest
Celebrity livestreaming is becoming less popularbrand-run livestream just find its vitality.
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Victoria’s Secret a Little Too Eager To Please Consumers in China?
It seems like Victoria’s Secret is trying to get rid of its sexy brand image in China. Consumers aren’t buying it.
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Milk Tea Fraud: Chazhilan Scammed 700 Million RMB
Chinese celebrity Ma Yili apologized for her endorsement of a milk tea brand that committed fraud.
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Key Takeaways From the Taobao Live 2021 Livestreaming Report
Find out which industries and brands saw the most growth on Taobao Live in 2020. It may surprise you!
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Idol Culture Starts Being Questioned In China After ‘Youth With You’ Milk Scandal
Chinese contest show Youth With You stopped filming after it was caught in a food waste scandal.
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Xinba Makes a Comeback: Gains 15M Followers in His First Livestream Since the Scandal
After a 60-day ban, Kuaishou KOL Xinba made a dramatic return to the livestream industry.
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Sisters Who Make Waves 2 is Another Feeble Attempt at Feminism
Season 2 had the opportunity to improve on the criticisms of Season 1, but it failed.
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C-Beauty Brand Florasis Taps Boyband Teens in Times as Next Ambassadors – A Good Choice?
The boyband Teens in Times is a stark departure from Florasis’ previous brand ambassadors.
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Boycotts of H&M, Nike, and Others Creates Massive Opportunity for Chinese Brands Like LiNing
Chinese consumers are rushing to buy products from LiNing and Anta in response to Nike boycott.
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