Popular Chinese Sample Store HARMAY Not Worth the Long Line
Selling beauty samples is a trendy and popular business in China. We don’t get beauty samples easily and on most occasions, customers need to purchase a brands’ normal-size products before getting them. Because of this, beauty sample stores are becoming a trendy business in China. Last week, I visited the sample store HARMAY (话梅), one of the most well-known sample stores among Chinese consumers. I was so surprised by the long line waiting in front of the small store.
Learn more about sample stores HARMAY, Haydon, and The Colorist here: Beauty Product Samples and Travel Sizes are a Hot Commodity in China
HARMAY currently has 5 stores in China, and they are in Beijing, Shanghai, Chengdu (成都) and Hong Kong. A lot of consumers post about the store on Xiaohongshu and Bilibili. A recent round of financing has left HARMAY valued at around 5 billion RMB.
So what did I think? Was it worth waiting in the long line? Was I satisfied with the samples I bought? What did I overhear other customers saying? Will I go for a second visit? Do sample stores like HARMAY have a promising future? Check out our video to find out!
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