Unboxing video of Chinese TOP1 Underwear brand: Ubras
In her latest product review, Kejie takes a look at one of China’s most popular bra brands Ubras.
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Chinese Brands
How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
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The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
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Chinese Women are Flocking to Postpartum Centers after Giving Birth
What is a postpartum center and why is this industry booming, especially among HNWI?
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The She Economy: 5 Campaigns Showing How Brands Can Tap Into Feminism in China
How can brands leverage the rise of feminism in China? 5 good examples from 2020.
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Chinese Pet Care Brand Pidan (彼诞) Taps Into Growing Pet Economy
With its trendy product designs, Pidan has positioned itself as a premium brand.
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Chinese Cars are Now Featuring Built-In Selfie Cameras to Attract GenZ Buyers
NIO has kicked off a new trend, adding the selfie mode feature to its ES8.
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Portable Charger Sharing Industry Appears to Have a Better Future Than Bike Sharing – But Still Holds Risks
Over 200M people in China have used rentable chargers over 50 times a year last year.
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The Decline of a Domestic Beverage Company: Tenwow Food (天喔集团)
From the most promising food brand to an in-debt situation, what went wrong with Tenwow?
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Taobao’s 10 Hottest Products of 2020 Reflects Key Trends & Impactful Moments
How did eggbeaters, JK uniforms, and Ultraman become some of the most popular items of 2020?
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