China’s Auto Industry Takes on its Biggest Challenge Yet – Building the Silk-FAW S9 Hypercar
China takes on Ferrari on its home turf, announcing it is building its own hypercar in Italy.
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Consumers
How do Chinese Male Consumers Prepare for Qixi?
Brands are doing a lot of marketing for Qixi, but are men listening?
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Perfect Diary Launches Male Cosmetics Line
Unicorn beauty brand Perfect Diary is taking on China’s growing male cosmetics market.
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Chinese Post-00s Youth Don’t Visit Cinemas
Statistics reveal that while post-95s and post-80s like going to movies, post-00s prefer other activities.
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Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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How Is Chinese Bag Brand Warm Studio’s Popularity Surpassing International Entry Luxury Brands?
International entry lux brands are learning from Chinese bag brand Warm Studio’s success.
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How Manner Coffee Broke Through China’s Crowded Beverage Industry
How did Manner Coffee become a breakout star in China’s increasingly crowded coffee industry?
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DIY-ing is the Newest Phase of China’s POPMART Craze
POPMART has become so popular that many of its consumers are DIY-ing its toys.
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How Yoga Pants Finally Became Popular in China, Even in Lower-Tier Cities
Yoga pants used to only be worn at gyms, and now they have become girls’ everyday wear in China. How?
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Honey Snow City Viral Song Overshadows Nayuki Tea IPO
Tea brand Honey Snow City has been in the spotlight recently after an old brand jingle went viral on Douyin.
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