China’s Sleep Economy Expected to Reach 1 Trillion RMB by 2030
An increasing number of people having sleeping issues has created the ‘Sleep Economy’ in China.
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Consumers
C-Beauty Brand Florasis Taps Boyband Teens in Times as Next Ambassadors – A Good Choice?
The boyband Teens in Times is a stark departure from Florasis’ previous brand ambassadors.
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How Is Protein Bar Startup Ffit8 Building A Presence In The Chinese Market
During the 2020 shopping festival, ffit8 became the No.1 online brand in the meal replacement bar category.
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A Popular Activity for Chinese New Year 2021 Was Cosmetic Surgery?!
What did Chinese consumers do during this CNY when they couldn’t go back home? Cosmetic surgery!
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Chinese Holidays in Q2 and How Brands Can Participate
Learn how to create content for these holidays that resonates with Chinese consumers.
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An Overview of Soul, the Chinese Social Network That Just Filed For a US IPO
Unlike other dating apps, Soul allows users to get to know each other through their voice.
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Wei Long Spicy Strips: Another Snack Company Rumored to be Filing an IPO
Chinese snack brand Wei Long has mastered the art of newsjacking, helping it stay popular for 20 years.
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What do Chinese Young People Love Nowadays? Fortune Telling
Fortune telling, a behavior used to be regarded as very old-school, is now popular among young people.
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Young Chinese Parents Don’t Want to Have A Second Child
Even though young Chinese parents can have 2 children, many are choosing not to.
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Uniqlo Kids Clothes Being Damaged by Gen Z Consumers Chasing BM Style
The phrase “adults trying on Uniqlo kids clothes” recently went viral on Chinese social media. Here’s why.
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