Multi-Brand Beauty Retailer The Colorist – Better Than Sephora?

The Colorist (调色师) is a Chinese multi-brand beauty retailer founded in 2019 and is quickly becoming a competitor to Sephora. So what are the key differentiators between the two? Kejie visited a Colorist store in Guangzhou to find out!

Two of the main differences she found were:

• The Colorist offers many niche brands that were formerly unavailable in China
• The Colorist store decor is very Instagram-worthy, encouraging consumers to hang out in the store, take selfies, and share on social media

There were some other differences as well so watch the video to learn more!