Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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Consumers
Who are Yuán Nián Rén (原年人) and Why Are Brands Catering to This Group During the Spring Festival?
COVID19 is keeping consumers from going home this year. Here’s how brands are adapting.
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Appearance Anxiety Driving Chinese Consumers to Take Loans to Pay for Cosmetic Procedures
Cosmetic procedures are becoming very common among young Chinese females.
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Are China’s 1st & 2nd City Girls Abandoning Michael Kors and Coach?
Chinese girls are steering clear of Michael Kors and Coach and choosing these brands instead.
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1 in 6 Chinese People Have Hair Loss Symptoms
Not only is the market size astonishing – so are the demographics.
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Post-95s Driving the Growth of China’s Male Beauty Industry
For every 3 men who purchase foundation in China, one of them is a post-95.
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Douyin Has Replaced Pinduoduo as Sponsor of This Year’s Spring Festival Gala
Learn why sponsorship of the Spring Festival Gala is a coveted opportunity for Internet brands.
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Sports Bra, Abs, and Designer Snowboard – This Winter’s Must-Have Photo Op
Winter sports are becoming super trendy in China – mainly just for the photo op.
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Consumers Boycotted Pinduoduo’s Sponsorship of the Spring Festival Gala – Here’s Why
Pinduoduo has pulled out from its Spring Festival Gala sponsorship due to a recent scandal.
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Unboxing video of Chinese TOP1 Underwear brand: Ubras
In her latest product review, Kejie takes a look at one of China’s most popular bra brands Ubras.
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