A Popular Activity for Chinese New Year 2021 Was Cosmetic Surgery?!
What did Chinese consumers do during this CNY when they couldn’t go back home? Cosmetic surgery!
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Post – 95s, 00s
Chinese Holidays in Q2 and How Brands Can Participate
Learn how to create content for these holidays that resonates with Chinese consumers.
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An Overview of Soul, the Chinese Social Network That Just Filed For a US IPO
Unlike other dating apps, Soul allows users to get to know each other through their voice.
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What do Chinese Young People Love Nowadays? Fortune Telling
Fortune telling, a behavior used to be regarded as very old-school, is now popular among young people.
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Uniqlo Kids Clothes Being Damaged by Gen Z Consumers Chasing BM Style
The phrase “adults trying on Uniqlo kids clothes” recently went viral on Chinese social media. Here’s why.
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Gen Z Consumers Driving the Growth of China’s Meal Replacement Industry
China’s meal replacement industry sales grew 50% in 2020, and the growth is set to continue in 2021.
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Children’s Eye Care Supplement Market Booms in Zoom-School Era
Concerned about excessive screen time, young Chinese mothers are turning to eye supplements.
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A Popular (and Expensive) Habit Among Young Chinese People: Keeping a Diary
Many young people are spending thousands of RMB a year on journals and related products.
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Post-95s’ Obsession With Second-hand and Vintage Luxury
Chinese post-95 consumers don’t have the stigma towards second-hand luxury.
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Appearance Anxiety Driving Chinese Consumers to Take Loans to Pay for Cosmetic Procedures
Cosmetic procedures are becoming very common among young Chinese females.
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