Are China’s 1st & 2nd City Girls Abandoning Michael Kors and Coach?
Chinese girls are steering clear of Michael Kors and Coach and choosing these brands instead.
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Post – 95s, 00s
1 in 6 Chinese People Have Hair Loss Symptoms
Not only is the market size astonishing – so are the demographics.
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Post-95s Driving the Growth of China’s Male Beauty Industry
For every 3 men who purchase foundation in China, one of them is a post-95.
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Unboxing video of Chinese TOP1 Underwear brand: Ubras
In her latest product review, Kejie takes a look at one of China’s most popular bra brands Ubras.
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How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
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Chinese Pet Care Brand Pidan (彼诞) Taps Into Growing Pet Economy
With its trendy product designs, Pidan has positioned itself as a premium brand.
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A New Monetization Channel for Gaming Companies – Turning Characters Into Virtual Influencers
Virtual influencers are a growing trend around the world. Meet Nuan Nuan and her loyal following.
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Chinese Cars are Now Featuring Built-In Selfie Cameras to Attract GenZ Buyers
NIO has kicked off a new trend, adding the selfie mode feature to its ES8.
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Virtual Boyfriend Services Going Viral in China
Are busy lifestyles and the fear of getting hurt making real relationships a thing of the past?
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China is No Longer a Short Nation, and Stereotypes Need to Change
The average height of Chinese males is rising more rapidly than males in any country in the world.
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