The Pulse: Bite-sized news about China’s marketing industry
A new monthly series called “The Pulse” where I share my recent observations on the China marketing industry.
Read more
Live Streaming
Webinar: WeChat Mini Program Live Streaming 101
What is WeChat mini program live streaming and what are the benefits of live streaming on WeChat vs. other channels?
Read more
INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
Read more
How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
Read more
Wanghong Grace Chow Reveals Ex Luo Zhixiang’s Scandalous Lifestyle
This week the Chinese internet has been full of celebrity, KOL, and CEO scandals!
Read more
Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
Read more
Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
Read more
Kim Kardashian Leverages Top Streamer Viya’s Popularity
Kim Kardashian worked with Taobao’s top-ranked live streamer Viya to sell her KKW perfume.
Read more
Face Mask Brand One Leaf Leveraged Idol Culture
One Leaf sponsored a popular reality show – viewers got extra votes for purchasing products.
Read more
INTIME Trains Sales Associates to Become Taobao Live Streamers
Chinese department store INTIME launched a training program in partnership with Alibaba.
Read more