The Pulse: Bite-sized news about China’s marketing industry
This week I’m introducing a new monthly series called “The Pulse” where I will share my recent observations on the China marketing industry, ranging from new social media platform features and trending topics, to WeChat Official Accounts or influencers that I think are worth following, a cool campaign, or an up-and-coming brand.
Topics covered in this episode:
- Xiaohongshu product sample giveaway function
- E-commerce live streaming features you may not know about
- Perfect Diary virtual pet loyalty point game
- Chinese beauty brand Little Ondine 小奥汀
- Xiaohongshu hot topic #我的看展vlog encouraging users to visit museums and offline exhibitions
- Popular search terms on Xiaohongshu 胖女孩, 微胖, 胖妹妹 show plus-sized women are seeking fashion advice
- Useful Official Account – Taobangdan 淘榜单
- Some things to consider before working with a live streaming KOL
👆🏻 Click on the links above to watch related videos! 👆🏻
