Geely’s New EV Brand Zeekr is So Popular it Had to Shut Down Pre-Orders After 2 Months
Chinese automaker Geely’s newest brand Zeekr recently launched its first model, the Zeekr 001.
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Mini Programs
A Slow Marketing Strategy: Fragrance Brand To Summer
Chinese fragrance To Summer brand is in high demand, yet it chooses to focus on slow growth.
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Niche Luxury Brand By Far Chooses Controversial Brand Ambassador in China
By appointing a big KOL as its ambassador, will By Far lose its niche brand image?
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Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
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Perfect Dairy Virtual Pet Game: Earn Loyalty Points & Collect Prizes!
Perfect Diary uses gamification to engage consumers and drive repeat traffic to its store.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
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