Luxury SKP Shopping Mall Announces New Hohhot Location, its First Foray into a 3rd-Tier City
China’s lower-tier city consumers are an increasingly important market for luxury brands.
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Content Trends
Post-95s’ Obsession With Second-hand and Vintage Luxury
Chinese post-95 consumers don’t have the stigma towards second-hand luxury.
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Chinese Celebrities Dabbling in the Dining Industry
Many celebrities are launching their own restaurant chains, but are they profitable?
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Top Live Streamer Xinba’s Massive Scandal Barely Affected Kuaishou’s IPO
Xinba is one of China’s biggest livestreamers. Why didn’t his scandal affect Kuaishou’s IPO?
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China’s Top Commerce Live Streamers Viya, Austin Li, and Cherie Launch Their Own Brands
Top live streamers have begun launching their own brands to diversify income streams.
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Douyin Has Replaced Pinduoduo as Sponsor of This Year’s Spring Festival Gala
Learn why sponsorship of the Spring Festival Gala is a coveted opportunity for Internet brands.
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Sports Bra, Abs, and Designer Snowboard – This Winter’s Must-Have Photo Op
Winter sports are becoming super trendy in China – mainly just for the photo op.
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Unboxing video of Chinese TOP1 Underwear brand: Ubras
In her latest product review, Kejie takes a look at one of China’s most popular bra brands Ubras.
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How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
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The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
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