Niche Luxury Brand By Far Chooses Controversial Brand Ambassador in China
By appointing a big KOL as its ambassador, will By Far lose its niche brand image?
Read more
Content Trends
Self-Heating Instant Noodles?! See Why Zi Hai Guo (自嗨锅) is so popular in China！
Popular among busy workers and singles, Zi Hai Guo filled a gap in the market.
Read more
Bottega Venetta and Salvatore Ferragamo: Successful Luxury Live Streaming Case Studies
Bottega Venetta and Ferragamo proved luxury brands can leverage live streaming.
Read more
Understanding Pinduoduo’s Evolution, with Ada Yang
Learn about live streaming, gamification, and Pinduoduo’s New Brand Initiative.
Read more
Product Review: Top Chinese Fashion KOL Becky Li’s Apparel Brand Becky’s Fantasy
Are influencer brands any good? Check out our review of Becky’s Fantasy!
Read more
You Shouldn’t Post The Same Video On Douyin And Bilibili: Here’s Why
Brands & influencers who don’t create content customized for Bilibili may receive backlash.
Read more
Podcast: Marketing British Brands to China
Learn how the China Britain Business Council helps brands succeed in China.
Read more
Video VS. Photo Posts on Xiaohongshu: Which Performs Better?
KOL Jolene shares her experience creating content and which formats deliver the best results.
Read more
New Content Trend: KOLs Interviewing Other KOLs
The engagement on this new type of content is 10x higher! Learn how your brand can leverage it.
Read more
The China Marketing Pulse: July Edition
My monthly collection of noteworthy China marketing campaigns and content trends.
Read more