Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
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Beauty
INTIME’s Sales Associate Livestreaming Program Paying Off Big Time
Chinese department store INTIME trained its sales associates to live stream during COVID 19.
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How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Kim Kardashian Leverages Top Streamer Viya’s Popularity
Kim Kardashian worked with Taobao’s top-ranked live streamer Viya to sell her KKW perfume.
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Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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Face Mask Brand One Leaf Leveraged Idol Culture
One Leaf sponsored a popular reality show – viewers got extra votes for purchasing products.
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Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
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Why Do Women Like Watching Male Beauty Bloggers?
What is the reason behind the growing number of male beauty bloggers in China?
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Podcast: Breaking Down China’s Male Beauty Trend
In 2019 male beauty and skincare was one of China’s fastest growing consumer product segments.
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