How Does Chinese Brand Jiao Xia Tap into The Sun Protection Market In China?
Jiao Xia is a leading brand in Chinese sun-protective industry. Check out to find out its marketing strategy.
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Fashion
Chinese Young People’s New Love: E-commerce App Dewu
E-commerce app Dewu is rising, with a balanced gender spilt in its user base, and higher engagement.
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Chinese Metahuman AYAYI: Redefining the Word Influencer
Will virtual avatars replace human influencers one day? The lines are certainly blurring.
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With so Many Massive Scandals, Do Luxury Brands Still Love Chinese Celebrities?
Despite recent scandals, luxury brands’ love of Chinese celebrities appears to be as strong as ever.
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I Finally Met Top Fashion KOL Mr.Bags!
My experience attending a recent Tory Burch event with top fashion KOL Mr. Bags.
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How Is Chinese Bag Brand Warm Studio’s Popularity Surpassing International Entry Luxury Brands?
International entry lux brands are learning from Chinese bag brand Warm Studio’s success.
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How Yoga Pants Finally Became Popular in China, Even in Lower-Tier Cities
Yoga pants used to only be worn at gyms, and now they have become girls’ everyday wear in China. How?
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10 Chinese Brands That Excelled on Tmall During This Year’s 618 Shopping Festival
We selected 10 Chinese brands that performed well in this year’s 618 shopping festival.
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Chinese Mega Influencer Cherie and Her XUELI Apparel Brand
KOL Cherie and her brand Xueli have been a leading fast fashion presence on Taobao & Tmall for 10 years.
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China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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