How Did Prada Protect Itself From Its Brand Ambassador’s Scandal?
Usually, brands are victims in their ambassadors’ scandals. But Prada bounced back quickly – how?
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Fashion
Unboxing video of Chinese TOP1 Underwear brand: Ubras
In her latest product review, Kejie takes a look at one of China’s most popular bra brands Ubras.
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The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
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The She Economy: 5 Campaigns Showing How Brands Can Tap Into Feminism in China
How can brands leverage the rise of feminism in China? 5 good examples from 2020.
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A New Monetization Channel for Gaming Companies – Turning Characters Into Virtual Influencers
Virtual influencers are a growing trend around the world. Meet Nuan Nuan and her loyal following.
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China is No Longer a Short Nation, and Stereotypes Need to Change
The average height of Chinese males is rising more rapidly than males in any country in the world.
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No.1 Luxury Women’s Wear Brand on Tmall During Double 11 was Chinese Brand ICICLE
Will Icicle be the first Chinese brand to succeed in the luxury industry?
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The Opposite of Ubras – a Chinese Bra Brand Targeting Large-Chested Women
As Chinese women’s chests are getting bigger, the demand for larger cup sizes is growing.
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How Did Chinese Brand Ubras Become the No.1 Underwear Brand on Tmall?
Learn about the one-size-fits-all, no underwire bra that helped Ubras’ popularity explode.
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Chinese Brands Showed Up Strong in This Year’s 11.11
Chinese brands dominated several categories in this year’s Singles Day shopping festival.
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